Pleotropy
About
Pleotropy is a fast-growing D2C brand that turned to Paradigm Media Networks to fix a struggling Meta Ads account and build a scalable, profitable customer acquisition engine. With ambitious growth targets and a limited internal marketing bandwidth, Pleotropy needed a performance marketing partner capable of rebuilding their paid media architecture from the ground up — not just running ads, but engineering an acquisition system built for profitable scale.
Scope
- Performance Marketing (Meta Ads, Google Ads)
- Creative Strategy & UGC Content
- Campaign Architecture & Audience Segmentation
- Google Shopping & Performance Max Management
- Conversion Rate Optimization
Industry
- D2C / E-commerce
Challanges
Turning a Bleeding Ad Account into a Profitable Growth Engine.
Inefficient Meta Ads Account
Pleotropy's existing Meta Ads account was bleeding budget on broad, untargeted campaigns with no clear audience segmentation strategy, resulting in inconsistent returns and rising acquisition costs.
Limited Ad Spend Scalability
With monthly ad spend capped near ₹2L due to unpredictable performance, Pleotropy couldn't scale confidently without risking profitability.
Underperforming Creative & High CPL
Existing ad creatives weren't resonating with target audiences, driving up cost per lead and limiting overall campaign efficiency.
Disconnected Channel Strategy
Google Shopping and Performance Max campaigns were running in isolation from Meta efforts, missing opportunities for a unified, full-funnel acquisition strategy.
Solutions
Rebuilding the Acquisition Engine From the Ground Up.
As a specialist performance marketing agency, Paradigm Media Networks completely rebuilt Pleotropy’s Meta Ads account architecture — moving away from broad targeting toward a structured framework of audience segmentation, systematic creative testing, and dynamic product ads tailored to each stage of the buyer journey.
Our Meta Ads management approach introduced continuous creative experimentation, allowing us to identify high-performing angles quickly and cut wasted spend. In parallel, our team layered in UGC-led creative strategy, replacing generic ad creatives with authentic, high-converting content that improved engagement and lowered cost per lead.
On the Google Ads management side, we ran Google Shopping and Performance Max campaigns in lockstep with Meta efforts, ensuring consistent messaging and audience alignment across every touchpoint. This unified, cross-channel e-commerce performance marketing strategy gave Pleotropy the confidence to scale spend aggressively while maintaining strong ROAS optimization across all channels.
Transforming Challenges into Conversions.
Identity
Our strategy focused on building a performance-first infrastructure — one rooted in continuous testing, data-backed creative decisions, and full-funnel channel alignment — designed to help Pleotropy scale ad spend without sacrificing profitability.
Results
Turning Ad Spend into Predictable, Profitable Growth.
6x Increase in Monthly Ad Spend
Scaled profitably from ₹2L to ₹12L in monthly ad spend without compromising returns.
4Consistent 4x+ ROAS Within 90 Days.
Achieved through rebuilt campaign architecture, audience segmentation, and dynamic product ads.
61% Reduction in Cost Per Lead (CPL)
Driven by UGC-led creative frameworks within just 3 months.
Unified Cross Channel Performance
Google Shopping and Performance Max campaigns ran in lockstep with Meta Ads for full-funnel consistency.
all design services
Save up to 70% on production costs
With advanced AI-driven workflows, our clients consistently reduce their creative and production costs—often spending less than half of what traditional agencies charge for similar work.
