HVAC SEO packages and pricing: four plans, every deliverable listed
Paradigm Media Networks' HVAC SEO packages cost $1,200 a month (Local), $2,500 (Metro) or $4,000 (Multi-Location), with custom quotes for franchise and multi-state groups. Every plan is SEO only: Google Business Profile, Map Pack, service pages, content, links, AI search tracking and call reporting. Three-month minimum, then month to month.
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What do PMN's HVAC SEO packages cost?
PMN's HVAC SEO packages cost $1,200, $2,500 or $4,000 a month, depending on how many locations and service areas you need to win. Larger groups get a custom quote after a discovery call.
Key takeaways
- PMN's HVAC SEO plans are fixed monthly fees: $1,200, $2,500 and $4,000, plus custom scopes for franchise networks, multi-state groups and PE-backed platforms.
- The plan you need is set mostly by how many locations and service areas you cover, not by how many keywords you want.
- These are SEO-only plans. If you want Google Ads or Meta Ads run from month one, the bundles on our pricing page start at $1,500 a month.
- A useful value test: on Google search, an HVAC lead costs a median of about $128 (LocaliQ), and HVAC shops book about 38% of calls (ServiceTitan, 2022). That puts a paid-search booked job near $336, so the Local plan costs about the same as 3 to 4 paid booked jobs a month.
- Setup is $1,000 one time, waived on a six-month commitment.
Local
One location, one metro.
- Google Business Profile management
- 4 service or area pages, 12 blog posts
- 6 earned links, 4 refreshes
- 75 buyer prompts tracked weekly in AI search
- Call tracking and a monthly report
Metro
One to three service areas.
- Everything in Local for up to 3 areas
- Seasonal page sets
- 6 pages, 16 posts, 10 links
- 150 prompts plus a quarterly AI visibility audit
- Booked-job import, fortnightly reports, monthly strategy call
Multi-Location
Several locations or metros.
- Everything in Metro across every location
- 10 pages, 25 posts, 15 links
- Quarterly linkable asset with digital PR
- Review and reputation management
- 250 prompts, monthly AI audits, live dashboard
Custom
Franchise, multi-state and PE-backed groups.
- Scope set per brand and location count
- Brand rules and reporting built in
- Dedicated team
The table lists every deliverable, so you can compare plans line by line rather than by headline fee.
| What you get each month | Local $1,200/mo | Metro $2,500/mo | Multi-Location $4,000/mo | Custom Quote |
|---|---|---|---|---|
| Best for | One location, one metro | One to three service areas | Several locations or metros | Franchise networks, multi-state groups, PE-backed HVAC platforms |
| Google Business Profile management | Yes | Yes, up to 3 areas | Yes, every location | Scoped per brand |
| Map Pack grid tracking | Yes | Yes, up to 3 areas | Yes, every location | Scoped per brand |
| Review system | Yes | Yes | Yes, plus review and reputation management | Scoped per brand |
| Citation cleanup | Yes | Yes | Yes | Scoped per brand |
| Technical SEO | Yes | Yes | Yes | Scoped per brand |
| Seasonal page sets | No | Yes | Yes | Scoped per brand |
| New service or area pages | 4 | 6 | 10 | Scoped per brand |
| HVAC blog posts | 12 | 16 | 25 | Scoped per brand |
| Content refreshes | 4 | 6 | 8 | Scoped per brand |
| Earned links | 6 | 10 | 15 | Scoped per brand |
| Linkable asset with digital PR | No | No | Quarterly | Scoped per brand |
| Buyer prompts tracked in AI search | 75, weekly | 150, plus a quarterly AI visibility audit | 250, plus monthly AI visibility audits | Scoped per brand |
| Call tracking | Yes | Yes, plus booked-job import | Yes, plus booked-job import | Scoped per brand |
| Reporting | Monthly report | Fortnightly reports and a monthly strategy call | Live dashboard | Dedicated team |
| Ads management or ad spend | Not included | Not included | Not included | Not included unless scoped |
All plans: three-month minimum, then month to month. One-time setup fee of $1,000, waived when you commit to six months. Ads management and ad spend are not included.
What does each line in an HVAC SEO package actually mean?
Each deliverable in an HVAC SEO package is a unit of work you can check in your report. Here is what the terms in the table mean at PMN, so you can hold us to them.
- Google Business Profile management is the ongoing work on your Google listing: primary and secondary categories, services, service areas, hours, weekly posts, job photos and answered questions. The full service is described on our HVAC Google Business Profile management page.
- Map Pack grid tracking checks your Map Pack position at a grid of points across your service area, not at one central address. Google ranks local results on relevance, distance and prominence, so a single "you rank #2 in Dallas" number hides the suburbs where you do not appear.
- Review system is a request process triggered after every completed job, plus monitoring and replies, so new reviews keep arriving every week instead of in bursts.
- Citation cleanup fixes your business name, address and phone number across directories so they match your Google Business Profile.
- Service or area pages are new pages for a service with real demand (AC repair, furnace replacement, heat pump installation, maintenance plans) or for an area where we have something specific to say. We do not publish area pages that differ only by town name.
- Seasonal page sets are groups of cooling, heating and maintenance pages published ahead of each season, because a page published during a heatwave is usually too late for that heatwave.
- Blog posts answer the questions homeowners ask before they call: cost, repair vs replace, brands, financing, rebates.
- Content refreshes update existing pages that have slipped or gone out of date, which is often cheaper than writing something new.
- Earned links are links from real local and industry sites (suppliers, associations, local press, community organizations). We do not buy links or use private blog networks.
- Buyer prompts tracked in AI search is a fixed list of questions a homeowner might ask ChatGPT, Perplexity, Gemini or Google's AI features ("best AC repair company near [suburb]"), checked on a schedule to see whether your business is named.
- Booked-job import matches tracked calls against jobs in your field service or CRM software, where the software allows it, so the report shows booked jobs from organic search rather than only calls.
Which HVAC SEO package fits your company?
The right HVAC SEO package depends on three things: how many locations you run, how many separate service areas you need to win, and how competitive the Map Pack is in your strongest area. Use this as a starting point, then let the audit confirm it.
| Your situation | Plan we would usually start with | Why |
|---|---|---|
| One shop, one metro, fewer than about 10 towns served | Local ($1,200) | One profile and one set of service pages to build. Enough pages and posts to cover your core services in year one. |
| One shop, but you serve two or three distinct areas (for example a metro core plus a second county) | Metro ($2,500) | Each area needs its own grid tracking, profile work and supporting pages. Seasonal page sets matter more when you have more ground to cover. |
| One location in a very competitive metro where the top three Map Pack spots are held by firms with years of reviews | Metro ($2,500) | The extra links, pages and fortnightly reporting are what move a crowded Map Pack. |
| Two or more physical locations, each with its own Google Business Profile | Multi-Location ($4,000) | Every location needs its own profile, reviews and pages. Reputation management across locations is included. |
| Franchise network, multi-state group or PE-backed roll-up | Custom quote | Location count, brand rules and reporting needs vary too much for a fixed plan. |
When we would tell you to wait. If you cannot answer the phone quickly, extra calls will go to voicemail and SEO will look like it failed. If peak season is weeks away and your pages are not built, paid search will do more for you this season than SEO. Our HVAC marketing agency page covers that route.
Can you move between plans? Yes. Most owners start on Local or Metro and move up when they open a location or add an area. After the three-month minimum you can also move down.
What is not included in the HVAC SEO packages?
The HVAC SEO packages cover organic search and AI search visibility only. Anything that involves paying a platform for clicks or leads sits outside them.
Knowing the exclusions up front is the easiest way to compare our plans fairly against another agency's quote.
Not included in any HVAC SEO plan
- Google Ads, Local Services Ads and Meta Ads management. HVAC paid search is run under our HVAC marketing agency service, and SEO plus ads bundles are on our pricing page.
- Ad spend. Whatever you spend with Google or Meta is always paid directly to the platform from your own account.
- A full website rebuild. Technical SEO fixes are included. A redesign or move to a new platform is a separate project through website design and development.
- Call answering or booking staff. We track and report calls. Answering them is your team's job, and it is the single biggest factor in whether more calls become more jobs.
SEO-only plan, SEO plus ads bundle, or HVAC ads: which do you need?
PMN sells three different things to HVAC companies, and each has its own page and price. Choose by what you want your money to buy in the first 90 days.
| You want | What to buy | Price | Where it lives |
|---|---|---|---|
| Every dollar going into organic, Map Pack and AI search visibility | HVAC SEO package (this page) | $1,200, $2,500, $4,000 a month, or custom | This page |
| SEO and paid ads run by one team from month one, any industry | SEO + ads bundle | Search $1,500 (up to $5K managed spend), Growth $3,000 (up to $10K, Google + Meta), Full Funnel $5,000 (up to $30K); 10% of spend above the cap | Pricing |
| HVAC-specific Google Ads, Local Services Ads and SEO planned together around the season | HVAC marketing service | See page | HVAC marketing agency |
The deciding factor is time. SEO compounds over months and does not charge per click. Paid search starts the day it launches and stops the day you stop paying. If you need calls this month, buy ads. If you can wait 60 to 90 days for Map Pack movement and want cost per lead to fall over time, buy an SEO package. Many HVAC companies end up with both. The cost per booked job by channel is broken down in HVAC PPC vs SEO.
How do you judge whether an HVAC SEO package is worth the fee?
Judge an HVAC SEO package against what a booked job costs you today from paid channels, not against what other agencies charge. If organic search books more jobs a month than the fee would buy on Google Ads, the package is paying for itself.
Here is the arithmetic with public data:
- Cost per lead on Google search. LocaliQ's home services benchmarks put the median cost per lead at $127.74 for air conditioning and $129.02 for heating (3,211 US campaigns, April 2024 to March 2025).
- Share of calls that book. ServiceTitan's data from more than 3,000 trade businesses found HVAC shops booked 38% of calls (June 2022). The figure is dated, so use your own booking rate if you have it.
- Cost per booked job from paid search. $127.74 divided by 0.38 is about $336.
- Compare with the plan fee.
| Plan | Monthly fee | Paid-search booked jobs the same money buys (at ~$336 each) |
|---|---|---|
| Local | $1,200 | About 3.6 |
| Metro | $2,500 | About 7.4 |
| Multi-Location | $4,000 | About 11.9 |
This is a comparison, not a forecast. It does not include the value of each job, which for a system replacement is far higher than for a tune-up, and it assumes paid-search lead quality similar to organic. It does show the bar an HVAC SEO package has to clear. In our published HVAC case study, inbound calls went from 10 to 12 a month to more than 80 within four months with no ad spend. Results like that are not guaranteed, and they depend on the market, the starting point and how fast the phone gets answered. To run your own numbers, use the SEO ROI calculator.
What are the contract terms, and what do you keep if you leave?
Every HVAC SEO package has a three-month minimum, then runs month to month. Setup is a one-time $1,000, waived if you commit to six months. There is no 12-month lock-in.
Why three months: the first weeks go into the baseline (technical audit, Map Pack grid scan, call tracking set-up) and foundation fixes. Map Pack movement usually starts in 60 to 90 days in our client work. A shorter term would mean paying for set-up and leaving before the work has had a chance to show.
What you keep when you leave
- Your Google Business Profile and every improvement made to it. The profile stays in your ownership throughout; we work on it as a manager, not an owner.
- Every page, post and refresh we publish on your website.
- Your reviews, which belong to your profile.
We work with one HVAC company per service area, so we are never ranking two competing contractors for the same searches.
Why not pay less for HVAC SEO?
You can buy HVAC SEO for less than $1,200 a month, and some of those packages are honest. The question is what gets cut.
At low price points the work that moves the Map Pack (new service pages, earned links, a review process, grid tracking) is usually the first thing to go, leaving a ranking report and a few templated posts.
Our position: a package should list its deliverables in units you can count, report booked jobs rather than keyword positions, and let you leave after a short minimum. If a cheaper quote does all three, it may be the better buy. Our guide to affordable HVAC SEO and the red flags in cheap packages shows what to check. For what HVAC SEO costs across the market at every budget level, read how much HVAC SEO costs in 2026.
Common objections from HVAC owners before they buy
"It costs too much."
Compare the fee with your current cost per booked job from Angi, Google Ads or Local Services Ads. If organic search can replace three or four of those jobs a month on the Local plan, the fee is covered. If it cannot in your market, we will tell you on the audit call.
"It takes too long."
Map Pack movement usually starts in 60 to 90 days in our client work, and competitive metro organic rankings typically take 6 to 9 months. If that is too slow for this season, run paid search now and start SEO in time for the next one.
"We could do it in-house."
You can, if someone on your team has the time to publish pages before each season, run review requests after every job, build links and read Map Pack grids. Most owners find that person ends up answering phones in July. A package costs less than a full-time marketing hire and comes with the tools already paid for.
"Why PMN?"
Prices are published, deliverables are counted, reporting is in booked jobs, AI search tracking is built into every plan, and the minimum is three months. You can see the method on the HVAC SEO agency page and the result in the case study.
HVAC SEO case study: what the work produced
A single-location US HVAC contractor (anonymised at the client's request) went from 10 to 12 inbound calls a month to consistently more than 80 within four months, with $0 ad spend. Every lead was organic.
| Metric | Before | After 4 months |
|---|---|---|
| Inbound calls per month | 10 to 12 | 80+ |
| Google Business Profile views | Baseline | +320% |
| Ad spend | $0 | $0 |
Measured with call tracking and Google Business Profile insights. The work: the Google Business Profile rebuilt and worked weekly, a peak-season page set and an off-season page set (maintenance plans, heating inspections) each published ahead of its season, and review velocity that moved the profile into the Map Pack. Read the full HVAC case study.
HVAC SEO packages FAQ
How much are HVAC SEO packages at PMN?
PMN's HVAC SEO packages are $1,200 a month for one location in one metro, $2,500 for one to three service areas, and $4,000 for multi-location contractors. Franchise networks, multi-state groups and PE-backed platforms get a custom quote. All plans are SEO only, with a three-month minimum, then month to month, and a $1,000 setup fee waived on six months.
Is Google Ads management included in an HVAC SEO package?
No. The HVAC SEO packages cover organic search, the Google Business Profile, content, links and AI search tracking only. If you want Google Ads, Local Services Ads or Meta Ads managed as well, the SEO plus ads bundles start at $1,500 a month on our pricing page. Ad spend is always paid directly to the platform.
Is there a setup fee?
Yes. Setup is a one-time $1,000, covering the baseline audit, Map Pack grid scan, keyword-to-page map and call tracking set-up. It is waived if you commit to six months.
Which HVAC SEO package should a single-location contractor choose?
Most single-location contractors start on Local at $1,200 a month. Choose Metro at $2,500 if you serve two or three distinct areas, or if the Map Pack in your main area is held by competitors with years of reviews and links. The free audit shows which applies to you.
How long before an HVAC SEO package shows results?
In PMN's client work, Map Pack movement usually starts within 60 to 90 days once the Google Business Profile, core service pages and review process are fixed. Competitive metro organic rankings typically take 6 to 9 months. Pages need to be live before each season, so starting in early spring sets up a stronger summer than starting in June.
Can I cancel an HVAC SEO package?
Yes. After the three-month minimum, every plan runs month to month. Your Google Business Profile, the pages and posts we published, and your reviews stay with your business when you leave.
Do you offer HVAC SEO packages for franchises?
Yes, on a custom quote. Franchise networks, multi-state groups and PE-backed HVAC platforms have brand rules, location counts and reporting needs that a fixed plan does not fit, so pricing follows a discovery call.
About the author
Jahid Hussain, Founder, Paradigm Media Networks
Jahid Hussain is the founder of Paradigm Media Networks. He has 7 years in growth marketing, SEO and performance marketing, previously worked in multiple B2B firms, and holds an MBA in Marketing. PMN has trained 500+ marketers and scaled 30+ brands. Jahid leads the HVAC search programs priced on this page.
One team, one revenue number
Strategy is led by Jahid Hussain, founder of Paradigm Media Networks, with 7 years in growth marketing, SEO and performance marketing and an MBA in Marketing. SEO, AI search, paid media, content and web run as one system, so nobody hands you a report that contradicts another vendor’s.
- 500+ marketers trained and 30+ brands scaled
- Published results you can check: HVAC case study and Moving Hub case study
- Reporting on calls, leads and booked jobs, not just rankings
Get a plan matched to your service area
Send us your website and the towns you serve. We will show you where you appear in the Map Pack across your area, where you are missing, whether ChatGPT names you, and which plan we would pick. If you do not need us yet, we will say so.
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What you walk away with
- A Map Pack grid read across the towns you serve
- Whether ChatGPT and Google's AI features name you
- The plan we would pick, and why
- An honest answer if a smaller plan, or no plan, is enough