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Generative Engine Optimization · US · UKGEO Services: Get Your Brand Cited by ChatGPT, Gemini & AI Overviews
Every day, your buyers ask AI assistants who to trust, what to buy, and which company to hire. If AI doesn't cite you, it recommends your competitor. Our generative engine optimization services make your brand the answer — across ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot.
- AI visibility audit — see exactly where AI engines mention you (and where they don't)
- Citation engineering — content, entities & authority signals AI models trust and quote
- Measured like a revenue channel — AI citations, share of voice, referral traffic & leads
Free 30-minute call · See your current AI visibility · Walk away with 3 actionable fixes
One GEO system. Every answer engine.
GEO results we can show you
Before you commit to anything, see the numbers from a live GEO programme — and score your own brand for free.
Moving Hub: 2,460 AI citations in six months
How a US moving company went from zero AI visibility to 2,460 citations and 327K impressions across ChatGPT, Perplexity, Gemini and AI Overviews.
Free AI visibility checker
Score how often ChatGPT, Perplexity, Gemini and AI Overviews mention your brand. Takes about two minutes.
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of optimizing your brand's content, entities, and authority signals so that AI engines — ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot — cite, quote, and recommend your business in their answers.
Traditional SEO earns you a ranking on a results page and waits for a click. GEO earns you a place inside the answer itself — the sentence where an AI assistant names your brand as the solution. With 39% of U.S. adults now using ChatGPT weekly for decisions like comparing products and services (Pew Research), that sentence is the new first page of Google.
The compounding effect is what makes GEO urgent: AI models learn from what's already cited. Brands that establish citations early become the default answer — and defaults are extremely hard to displace. Every month you wait, a competitor's citation gets more entrenched.
GEO vs SEO vs AEO: What's the Difference?
Three disciplines, one goal — being found. Here's how they compare, and why the smartest brands run all three as one system.
| SEO — Search Engine Optimization | GEO — Generative Engine Optimization | AEO — Answer Engine Optimization | |
|---|---|---|---|
| Where you win | Google & Bing rankings — the classic results page | AI-generated answers — ChatGPT, Gemini, Perplexity, AI Overviews | Direct-answer surfaces — featured snippets, People Also Ask, voice |
| The prize | The click — traffic to your website | The citation — your brand named as the answer | The snippet — your content shown as the answer box |
| Core levers | Keywords, technical health, backlinks, content depth | Entities, structured data, citable content, brand mentions, llms.txt, digital PR | Question-formatted content, concise answers, FAQ & schema markup |
| How it's measured | Rankings, organic traffic, conversions | AI citation share, share of voice, AI referral traffic & leads | Snippet ownership, PAA coverage |
| Buyer behavior it captures | "I'll search and compare myself" | "I'll ask AI to tell me the answer" | "Give me the quick answer" |
The truth most agencies won't tell you: GEO doesn't replace SEO — it's built on top of it. AI engines pull heavily from sources that already rank. Our programs run SEO, GEO, and AEO as one integrated system, so the same content investment wins in all three arenas.
Ask Us Which Mix Your Brand NeedsWhat's Included in Our Generative Engine Optimization Services
Six workstreams, one accountable team — everything your brand needs to be found, trusted, and cited by AI engines.
AI Visibility Audit
We test hundreds of buyer prompts across ChatGPT, Gemini, Perplexity, and AI Overviews to map exactly where you're cited, where competitors own the answer, and why.
- Citation gap analysis vs top 5 competitors
- Prompt-level visibility scorecard
- Prioritized 90-day action plan
Entity & Knowledge Graph Optimization
AI engines think in entities, not keywords. We make your brand an unambiguous, well-connected entity that models can confidently recommend.
- Organization, product & author schema
- Knowledge panel & Wikipedia-grade sourcing
- Consistent NAP & profile alignment
AI-Citable Content Engineering
We restructure and create content in the formats LLMs quote: direct answers, statistics, comparisons, and expert commentary with clear sourcing.
- Answer-first page & FAQ architecture
- Proprietary data & quotable statistics
- E-E-A-T author & expertise signals
Technical GEO
The infrastructure layer that lets AI crawlers find, parse, and trust your site — most websites fail at least half of it.
- llms.txt creation & AI crawler access
- Structured data & semantic HTML
- Crawlability for GPTBot, PerplexityBot & more
Authority & Brand Mentions
LLMs weigh what trusted third parties say about you. We build the off-site citation footprint — PR, reviews, listicles, expert roundups — that AI engines pull from.
- Digital PR on AI-cited publications
- "Best of" listicle & directory placement
- Review platform & community presence
AI Citation Tracking & Reporting
Monthly reporting that treats GEO like the revenue channel it is — no vanity metrics, just the numbers that predict pipeline.
- Citation share & AI share of voice
- AI referral traffic & assisted conversions
- Competitor movement alerts
LLM SEO Audit: What We Check
An LLM SEO audit shows whether AI engines can find, understand and trust your brand enough to cite it, and what to fix first. Every audit covers six areas and ends with a prioritised 90-day plan.
Prompt-level visibility
We run the buyer prompts that matter to your pipeline across ChatGPT, Gemini, Perplexity and Google AI Overviews, and record where you are cited, mentioned or missing.
Citation gaps vs competitors
For every prompt a competitor wins, we identify the page or source being cited and what it has that yours does not.
AI crawler access
We check robots.txt, firewall and CDN rules for GPTBot, OAI-SearchBot, PerplexityBot, ClaudeBot and Google-Extended, so nothing blocks the engines you want citing you.
Entity and schema signals
Organization, Person, Service and FAQ schema, consistent business details and sameAs links, and how clearly your brand is described across the web.
Answer-ready content
Page by page: do key pages lead with a direct answer, use tables and steps, cite sources and stay current?
Third-party footprint
The reviews, directories, comparison lists and media mentions AI engines lean on when they recommend a company in your category.
How Our GEO Process Works
A 90-day sprint to your first measurable AI citations, then a compounding monthly system.
Audit & Benchmark
We run your brand and competitors through hundreds of real buyer prompts across every major AI engine, then benchmark your citation share, sentiment, and accuracy.
Week 1–2Entity Foundation
Schema, llms.txt, AI crawler access, and profile consistency — the technical groundwork that makes your brand machine-readable and trustworthy.
Week 2–4Citable Content Build
We rebuild money pages answer-first and publish the statistics, comparisons, and expert content that LLMs prefer to quote — mapped to the prompts your buyers actually use.
Week 4–8Authority Amplification
Digital PR and third-party placements on the publications, listicles, and communities AI engines cite most in your category.
Week 6–12Track, Learn, Compound
Monthly citation tracking, competitor alerts, and iteration. Wins get reinforced, gaps get closed, and your share of AI answers grows month over month.
Ongoing
GEO for B2B, SaaS, Ecommerce & Local Brands
Different business models get recommended by AI in different ways. We've built playbooks for each.
B2B & Services
When a buyer asks "best [your service] company," your firm gets named — with the credibility markers AI models repeat: awards, reviews, case studies, expertise.
SaaS
Win "best tools for X" and "[competitor] alternatives" prompts — the highest-intent AI queries in software, where citations directly drive trials. Our B2B SaaS SEO agency builds this into every engagement.
Ecommerce & D2C
Get your products into AI shopping recommendations and comparison answers, with product schema and review signals AI trusts.
Local & Multi-Location
Be the business AI recommends when buyers ask for providers "near me" — combining GEO with Google Business Profile dominance.
AI Visibility Results You Can Measure
B2B Services — US Market
From invisible in AI answers to cited in a third of category prompts across ChatGPT and Perplexity — ahead of two national competitors.
SaaS Brand — UK Market
Answer-first content rebuild + digital PR placements turned AI assistants into the #2 source of demo requests.
Why It Matters
AI-referred visitors arrive pre-sold — the assistant already recommended you. Industry data (Semrush) shows they convert at 4.4× the rate of standard organic visits.
How Much Do GEO Services Cost?
Across the industry in 2026, generative engine optimization is typically priced either as an add-on to an SEO program or as a standalone engagement ranging from roughly $2,000 to $10,000+ per month, depending on market competitiveness, content volume, and how many AI engines and prompt categories you need to win.
We don't do one-size-fits-all packages. After your free AI visibility audit, you get a scoped roadmap with a fixed monthly investment, projected citation growth, and the revenue math behind it — so you can judge GEO the way you'd judge any channel: by expected return, not by deliverable count.
Already investing in SEO? GEO integrates into an existing Paradigm SEO program at a fraction of standalone cost, because the audit, content, and authority work compound across both.
A GEO Agency That's Accountable to Revenue, Not Buzzwords
Every agency added "AI" to their homepage this year. Here's what actually separates a GEO program that produces citations from one that produces slide decks. Still comparing options? We scored the best GEO agencies for small businesses on the criteria that predict AI citations.
We measure what matters
Citation share, AI share of voice, AI referral traffic, and leads — benchmarked at the start, reported every month, and tied to revenue. If it can't be measured, we don't sell it.
SEO + GEO as one system
AI engines cite sources that already rank and get mentioned. As a full-stack search agency, we run classic SEO, GEO, and digital PR together — so every asset works in every arena.
Honest about a young discipline
Nobody can "guarantee" AI citations — the models change weekly. What we guarantee is a documented methodology, senior specialists, transparent tracking, and fast iteration as engines evolve.
Early-mover advantage, priced fairly
US and UK GEO retainers routinely start at enterprise prices. Our global senior team delivers the same playbooks — audits, entity work, digital PR — at a structurally better cost.
Ask AI About Your Industry. Did Your Brand Come Up?
If not, that's the gap we close. Get a free AI visibility audit — we'll show you exactly which prompts you're missing from, who's being cited instead, and the three fastest ways to change it.
GEO guides from our team
The playbooks behind our generative engine optimization work.
What GEO costs
Real monthly price ranges for generative engine optimization — and what drives them up or down.
How to structure content AI engines cite
The page structure we use so LLMs can extract and quote your answers.
How to get cited on Perplexity
What Perplexity pulls from, and how to become one of its sources.
ChatGPT content optimisation guide
Step-by-step changes that make ChatGPT more likely to recommend your brand.
Generative Engine Optimization: Your Questions, Answered
Have a question specific to your website?
Ask Us on a Free CallThe AI Answers About Your Industry Are Being Written Right Now
Either your brand is in them, or your competitor's is. Citations compound — the earlier you start, the harder you are to displace. Start with a free strategy call or request your AI visibility audit online.
Generative Engine Optimization services for the United States · United Kingdom