Ad spend that comes back as revenue.
We run Google Ads and Meta Ads for businesses that are done paying for clicks, impressions and "reach". Every campaign we build is structured around one number — the revenue it produces — with the tracking, creative and landing pages to prove it.
✓ Free 30-minute call · No pitch decks · Walk away with a real plan
Across managed Google and Meta accounts — measured on revenue, not platform-reported conversions.
It's rarely the platform. It's one of these six leaks.
In most ad accounts we audit the same failures repeat. Click each one to see why it happens — and exactly how we fix it before a single rupee, dollar or pound of your budget is spent.
Conversions misfire, attribution leaks, and the algorithm learns from noise.
Browser tracking loses a large share of conversions to iOS, ad-blockers and consent. Platforms then optimise towards the wrong people, and you make budget decisions on numbers that were never true.
Campaigns send traffic to pages converting at 1–2% when the offer deserves 5–10%.
Most agencies refuse to touch the post-click experience. So the ad is optimised to death while the page — the thing that actually converts — never changes.
Fragmented ad sets, overlapping audiences and budgets spread too thin to exit learning phase.
The algorithms need volume to learn. Twelve ad sets at ₹500 a day each will never give them enough signal — so nothing ever stabilises, and CPL swings every week.
On Meta, creative is the targeting. Guessing it is the most expensive thing you can do.
One or two ads run to fatigue while competitors ship five new angles a week. Costs climb, frequency climbs, and the account gets blamed for "not working".
Campaigns are launched… then ignored while competitors optimise daily.
Auctions move every day. A campaign left alone for three weeks is paying last month's prices for this month's traffic.
One account manager handling 20+ clients means your brand gets the leftovers.
Specialist teams — media buyer, creative strategist and analyst — consistently outperform generalists, because each decision is made by the person who actually understands it.
Google Ads and Meta Ads, built for margin.
Two platforms, one system. Google captures the demand that already exists; Meta creates the demand that doesn't yet. Everything in between — creative, landing pages, tracking — is ours too, so nothing falls through a gap.
Search · Shopping · PMax · YouTubeThe highest-intent traffic on the internet, captured at the moment of decision.
Search, Shopping, Performance Max, Demand Gen and YouTube — structured around your margin per service or product, not around spending the budget. For Moving Hub we split campaigns by intrastate vs interstate intent; for Tychr we built Search around the exact IB subjects parents search for.
Facebook · Instagram · Full funnelUnmatched cold-audience scale — if the creative does the targeting.
Full-funnel Facebook and Instagram acquisition built creative-first, with a strict weekly testing cadence. For Life Arts we ran event-by-event campaigns across England at 5x ROAS; for Pleotropy we rebuilt a struggling account and scaled spend from ₹2L to ₹12L a month profitably.
Hooks · Angles · UGC · IterationCreative decisions from spend data, not opinions.
Hooks, angles, UGC frameworks and scripted video engineered around buyer objections — not brand montages. Our in-house production team ships new variations every week, so your winners get scaled and your losers get killed before they cost you.
Landing pages · Funnels · A/B testingWe own the post-click experience. Most agencies refuse to.
Pages built or rebuilt specifically for paid traffic: one offer, one action, proof above the fold, forms that work with one thumb. Then monthly experiments on messaging, layout and offer — because a 2% to 5% conversion lift is the same as halving your CPL without touching the ads.
GA4 · GTM · Server-side · CAPITracking built and verified before launch — not patched after.
GA4, Google Tag Manager, server-side tagging, Meta Conversions API, call and form attribution. Then a live dashboard that shows revenue by channel, cost per acquisition and profit — so you can see every rupee, dollar or pound and what it came back as.
Four accounts. Four markets. One number each.
These are the results that matter to a finance team — pipeline, leads and revenue — not impressions or reach.
Results shared with client permission. Ad spend is always paid directly to Google and Meta — we never mark it up.
The 14-day optimisation loop.
Launch is the start, not the finish. Every account runs on the same cadence — so improvements compound instead of resetting every month.
Audit & tracking
Account audit, competitor ad research, GA4 / GTM / CAPI rebuilt and verified before any spend.
Structure & offer
Campaigns rebuilt around margin per service or SKU. Offer and landing page engineered for paid traffic.
Creative testing
Hook × angle × format tests launched on a weekly cadence. Losers cut fast, winners scaled.
Optimise & scale
Daily pacing and creative checks; fortnightly bid, budget and audience decisions from the data.
Revenue reporting
Revenue by channel, CPA and profit in a dashboard you own — plus what we're changing next.
Why the accountable model wins on every line.
Swipe sideways to see the full table →
| Factor | Performance marketingwith Paradigm | Traditional marketing |
|---|---|---|
| Payment model | Pay per result — CPC, CPL, CPA, ROAS | Pay for placement — impressions, airtime |
| Measurability | Every click, call, form and sale tracked to revenue | Difficult to attribute results |
| Optimisation | Real-time, continuous — a 14-day loop | Limited, campaign-end analysis |
| Targeting | Precision by intent, behaviour and margin | Broad demographics |
| Cost efficiency | High ROI, scalable profitably | High cost, unclear returns |
| Speed | Results in days and weeks | Results in months and quarters |
| Accountability | 100% transparent performance data, reported on revenue | Ambiguous effectiveness |
| Flexibility | Pause, shift or scale campaigns instantly | Committed placements |
Discover exactly how much revenue your ad accounts are leaving on the table.
A senior media buyer opens your Google Ads and Meta accounts, your tracking and your landing pages — and hands you a written plan within one business day. No pitch deck, no obligation.
- Wasted-spend review — the campaigns, keywords and audiences quietly burning budget
- Tracking & attribution check — GA4, GTM, Conversions API: is the algorithm learning from truth?
- Competitor ad intelligence — the angles, offers and landing pages winning your auctions right now
- Conversion opportunities — landing page, funnel and messaging fixes with expected CPL / ROAS ranges
- A 90-day plan and the right budget — what to spend, where, and what it should return
Prefer to talk first? Schedule a 30-minute call →
Request your free audit
Takes 30 seconds. We reply within one business day with your first findings.
🔒 No spam, no shared data. Trusted by founders across the US, UK, UAE and India.
Straight answers about paid media.
The questions every founder asks on the first call — answered before it.
Paid media is the fastest channel we run. Results typically begin to materialise within 2–3 weeks of launching your first campaign, once tracking is verified and the algorithms exit their learning phase. The bigger gains come from the 14-day optimisation loop over the first 90 days, which is why we ask for a 3-month minimum — enough time for the system to compound instead of reset.
A fixed monthly retainer, never a percentage of spend, so our incentive is to make your budget efficient rather than bigger. Google Ads and Meta Ads management starts at our Growth plan ($1,200/month); Premium ($2,000/month) adds Google Ads, advanced creative and additional platforms. Ad spend is always paid by you directly to Google and Meta — we never mark it up.
There's no fixed minimum, but there is a practical one: campaigns need enough volume to exit learning phases and generate statistically useful data. During the free audit we'll tell you exactly what budget your market, offer and margins justify — and if paid media isn't the right first move for you yet, we'll say so and point you to SEO instead.
You do — always. Google Ads, Meta Business Manager, GA4, Tag Manager and the reporting dashboard are all set up in your name with us added as a partner. If we ever part ways, you keep every account, every audience and every piece of historical data.
Yes, and we think it's the reason our accounts outperform. The same team that runs your ads builds the pages they land on and produces the creative that runs in them — scripts, UGC briefs, statics and video variations on a weekly testing cadence. Most agencies refuse to own the post-click experience; we insist on it.
Our current results come from moving and logistics (Moving Hub, USA), interior design (Elegante Interiors, Bengaluru), live events (Life Arts, UK), education (Tychr, IB tutoring), D2C wellness (Pleotropy), aesthetics (AM Aesthetics London), real estate and non-profits. If your business has a clear offer, a margin we can measure and a market with search or social demand, the system applies.
We believe in partnership, not promises. Before onboarding any client we run a comprehensive diagnostic of your business, market and ad accounts. Our revenue focus reflects our confidence in delivering results — and if, after that diagnostic, we don't believe we can meaningfully impact your growth, we'll be transparent and tell you rather than take the retainer.
Our paid-media services are designed for established businesses with a minimum monthly recurring revenue of around $5,000 — enough to fund a sensible ad budget and benefit from the level of strategic investment we bring. Earlier-stage businesses usually start with our SEO-first Starter plan and add paid media once organic demand is established.
Our team operates globally on staggered schedules, and every account gets a dedicated, single point of contact. Reporting is asynchronous through your dashboard, and calls are scheduled in your working hours — daily pacing and creative checks happen regardless of where you are.
No. We ask for a 3-month minimum so the optimisation loop has time to work, then you're month to month with the flexibility to scale up, scale down or pause. No surprise costs, no project-management hassle — one retainer, one team, one number we report against.
Find out what your ad budget should be returning.
A free 30-minute audit with a senior media buyer — not a sales rep. We'll open your Google and Meta accounts, show you where the budget is leaking, and hand you the fix whether you hire us or not.
Replies within one business day · US · UK · UAE · India
Straight answers about paid media.
The questions every founder asks on the first call — answered before it.
Paid media is the fastest channel we run. Results typically begin to materialise within 2–3 weeks of launching your first campaign, once tracking is verified and the algorithms exit their learning phase. The bigger gains come from the 14-day optimisation loop over the first 90 days, which is why we ask for a 3-month minimum — enough time for the system to compound instead of reset.
A fixed monthly retainer, never a percentage of spend, so our incentive is to make your budget efficient rather than bigger. Google Ads and Meta Ads management starts at our Growth plan ($1,200/month); Premium ($2,000/month) adds Google Ads, advanced creative and additional platforms. Ad spend is always paid by you directly to Google and Meta — we never mark it up.
There's no fixed minimum, but there is a practical one: campaigns need enough volume to exit learning phases and generate statistically useful data. During the free audit we'll tell you exactly what budget your market, offer and margins justify — and if paid media isn't the right first move for you yet, we'll say so and point you to SEO instead.
You do — always. Google Ads, Meta Business Manager, GA4, Tag Manager and the reporting dashboard are all set up in your name with us added as a partner. If we ever part ways, you keep every account, every audience and every piece of historical data.
Yes, and we think it's the reason our accounts outperform. The same team that runs your ads builds the pages they land on and produces the creative that runs in them — scripts, UGC briefs, statics and video variations on a weekly testing cadence. Most agencies refuse to own the post-click experience; we insist on it.
Our current results come from moving and logistics (Moving Hub, USA), interior design (Elegante Interiors, Bengaluru), live events (Life Arts, UK), education (Tychr, IB tutoring), D2C wellness (Pleotropy), aesthetics (AM Aesthetics London), real estate and non-profits. If your business has a clear offer, a margin we can measure and a market with search or social demand, the system applies.
We believe in partnership, not promises. Before onboarding any client we run a comprehensive diagnostic of your business, market and ad accounts. Our revenue focus reflects our confidence in delivering results — and if, after that diagnostic, we don't believe we can meaningfully impact your growth, we'll be transparent and tell you rather than take the retainer.
Our paid-media services are designed for established businesses with a minimum monthly recurring revenue of around $5,000 — enough to fund a sensible ad budget and benefit from the level of strategic investment we bring. Earlier-stage businesses usually start with our SEO-first Starter plan and add paid media once organic demand is established.
Our team operates globally on staggered schedules, and every account gets a dedicated, single point of contact. Reporting is asynchronous through your dashboard, and calls are scheduled in your working hours — daily pacing and creative checks happen regardless of where you are.
No. We ask for a 3-month minimum so the optimisation loop has time to work, then you're month to month with the flexibility to scale up, scale down or pause. No surprise costs, no project-management hassle — one retainer, one team, one number we report against.
Find out what your ad budget should be returning.
A free 30-minute audit with a senior media buyer — not a sales rep. We'll open your Google and Meta accounts, show you where the budget is leaking, and hand you the fix whether you hire us or not.
Replies within one business day · US · UK · UAE · India
