SEO Pricing in India: What 30 Indian Agencies Charge in 2026
From the pricing pages of 30 agencies in 13 Indian cities, read and archived on 8 November 2026. INR per month, before 18% GST unless stated.
Short answer: an Indian agency's cheapest monthly SEO plan costs ₹13,000 at the median, or about ₹15,340 with 18% GST. Half of the 24 agencies that price in rupees start between ₹8,375 and ₹18,500, and their top plans have a median of ₹42,500. Ten of the 30 agencies also publish dollar prices for overseas clients.
What does SEO cost per month in India?
Most Indian agencies start their SEO plans between ₹5,000 and ₹20,000 a month: 16 of the 24 rupee-priced agencies do. Only 6 start at ₹20,000 or more, and the cheapest plan in the sample is ₹2,000.
Entry plan = the cheapest monthly SEO plan each agency publishes in INR. Source: PMN SEO Pricing Index, India sample, captured 8 Nov 2026.
The spread inside India is wide. A ₹5,000 plan typically covers 5 to 15 keywords and a batch of directory and bookmarking submissions. Plans from ₹35,000 upwards add a content calendar, link building and, increasingly, tracking of AI answers. The top of the market reaches ₹1,76,000 to ₹2,00,000 a month for dedicated specialist teams.
Why do Indian SEO agencies have two price lists?
Because many sell to two markets. 10 of the 30 Indian agencies publish prices in US dollars for overseas clients, and 6 of those sell only in dollars. Their dollar entry plans start at a median of $349 a month.
| Agency (city) | Cheapest INR plan | Cheapest USD plan | Who the USD list is for |
|---|---|---|---|
| Noir & Blanco (Mumbai) | ₹35,000 | $300 | Overseas businesses |
| SEO Discovery (Mohali) | ₹15,000 | $200 | Overseas businesses |
| Aero Business Solutions (Bengaluru) | ₹12,500 (local SEO) | $225 (local SEO) | Overseas businesses |
| Expert Web World (Panchkula) | ₹5,000 | $85 | Overseas businesses |
| 6 agencies selling in USD only | None published | $149 to $499 | Overseas clients and, at 4 of them, agencies reselling under their own brand |
Agencies are named because they publish their prices openly; inclusion is neither an endorsement nor a criticism. Dollar and rupee prices are shown as published, with no currency conversion.
White-label selling is a distinct part of the Indian market: 5 of the 30 agencies say they offer SEO for other agencies to resell. For an Indian business buying SEO for itself, the rupee list is the one that matters. For a US or UK business considering an Indian agency, the dollar list is what you will be quoted, and the useful comparison is with the US SEO prices in our index, where the median entry plan is $999.
Is GST included in Indian SEO prices?
Almost never. 8 of the 30 agencies state that prices exclude GST, none says they include it, and 22 do not say. SEO services attract 18% GST, so budget for the gross figure.
| Published monthly plan | With 18% GST | Over 12 months with GST | Where it sits |
|---|---|---|---|
| ₹8,375 | ₹9,883 | ₹1,18,590 | Lower quarter of entry plans |
| ₹13,000 | ₹15,340 | ₹1,84,080 | Median entry plan |
| ₹18,500 | ₹21,830 | ₹2,61,960 | Upper quarter of entry plans |
| ₹42,500 | ₹50,150 | ₹6,01,800 | Median top plan |
GST-registered businesses can usually claim input tax credit on the GST, so the pre-GST price is their real cost. Smaller businesses outside GST pay the full amount. Check the current position with your accountant or on the GST portal; this is not tax advice.
Is SEO cheaper outside India's big metros?
Not on published prices. The 16 rupee-priced agencies in the large metros have a median entry plan of about ₹11,000, while the 8 agencies based in other cities, such as Mohali, Ahmedabad, Kochi and Guwahati, have a median of ₹15,000.
Three agencies in Mohali, Punjab, alone start at ₹15,000, which pulls the non-metro median up. The metro group is the more varied one: it includes both the cheapest plan in the sample (₹2,000, in Chennai) and the most expensive entry plan (₹50,000, in Noida). With 8 non-metro agencies, treat this as a signal rather than a rule. What the data does say is that city alone does not predict price; scope does.
How do Indian SEO agencies want to be paid?
Monthly in advance is the norm. 8 of 30 agencies say plans are month-to-month, 5 set a minimum of 3 to 6 months, and 17 do not state a term.
- Advance billing: agencies that state their terms bill at the start of each month or cycle; one asks for the first month up front and later months by the 3rd.
- Prepay discounts: one agency waives its setup fee if you prepay three months, another offers 10 to 15% off annual payment, and a third takes UPI and card payments online.
- Setup fees: 2 agencies publish one: ₹4,999 to ₹9,999, and ₹15,000 to ₹35,000 depending on site size.
- Pay on results: one agency says you pay after a milestone is reached. Read exactly what the milestone is before you agree to it.
Red flags in Indian SEO packages
Indian price lists carry more ranking promises than the US or UK ones: 4 of 30 Indian agencies advertise a ranking guarantee, compared with none of 33 in the US.
- Ranking guarantees: examples in our sample include first-page rankings for a few keywords within three months and "top 10" for 70% of keywords. Google's guidance is that no one can guarantee a top ranking.
- Counting submissions instead of work: several budget plans list directory submissions and social bookmarks in the dozens. Those were once standard; they now add little and can do harm if they are low quality. Ask for content, on-page fixes and genuine links instead.
- Prices without a ceiling: some packages are "from" prices or ranges. Ask for the fixed monthly amount and what triggers a rise.
- AI search with no number attached: 12 of 30 Indian agencies mention AI search or GEO, but only one prices it separately, at ₹25,000 and ₹46,000 a month. Ask how many AI prompts are tracked and on which assistants.
What we tell Indian businesses about SEO budgets
We are an Indian agency that also works for US and UK clients, so I see both price lists from the inside. The ₹5,000 to ₹10,000 plans in this survey are mostly built on volume: submissions, bookmarks and a short keyword list. They rarely include original content or real links, and in 2026 those two things decide whether you show up on Google or in an AI answer.
My advice for a small Indian business is to budget at least the market median, around ₹13,000 to ₹20,000 a month before GST, and to ask every agency for the same four numbers: keywords tracked, pages optimised, content pieces and links built. If a quote cannot give you those, compare it with one that can.
Be wary of guarantees. Four Indian agencies in this sample promise rankings. Nobody controls Google's results, and an agency that says otherwise is telling you how it sells, not how SEO works.
Jahid Hussain, Founder, Paradigm Media Networks · based in Assam, working with clients in India, the US and the UK
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PMN's plans in India, for comparison
These are Paradigm Media Networks' own prices in INR, not survey data. Starter, at ₹45,000 a month, combines SEO, GEO and basic Meta Ads for small businesses. It sits above most Indian entry plans because it includes 10 SEO blogs, 4 DR40+ links and 200 foundational links a month, AI answer tracking and Meta Ads management, which is mid-tier scope in this survey.
All prices plus 18% GST for Indian businesses. 3-month minimum, then month to month. Search and above carry a ₹65,000 one-time setup; Starter’s is ₹25,000, also waived on a 6-month commitment. Full scope is on PMN's plans page, and how we deliver the work is described under SEO services.
Results from our work with Indian brands
SEO pricing in India: FAQ
How much does SEO cost per month in India?
The median Indian agency in our index starts its SEO plans at ₹13,000 a month before GST, and half of the 24 rupee-priced agencies start between ₹8,375 and ₹18,500. The median top published plan is ₹42,500 a month.
Is GST extra on SEO services in India?
Usually, yes. SEO services attract 18% GST. Only 8 of 30 Indian agencies say their prices exclude GST and none says they include it, so assume the price is before GST unless stated. A ₹13,000 plan costs ₹15,340 with GST.
What does a ₹10,000 a month SEO package include?
At around ₹8,000 to ₹10,000 a month, the Indian plans we read usually include 5 to 25 keywords, some on-page work, and directory or bookmarking submissions. Few include original content or genuine link building at that price.
Why do Indian SEO agencies quote foreign clients in dollars?
Many sell to overseas businesses and to agencies that resell their work. 10 of 30 Indian agencies publish USD prices, and the 6 that sell only in dollars start at a median of $349 a month. Indian businesses should compare rupee price lists.
Is SEO cheaper in smaller Indian cities?
Not on published prices. Rupee-priced agencies in the large metros have a median entry plan of about ₹11,000, compared with ₹15,000 for agencies in other cities, although the non-metro group is small.
Can an SEO agency in India guarantee first-page rankings?
No one can guarantee rankings on Google. Even so, 4 of the 30 Indian agencies we checked advertise some form of ranking guarantee. Treat it as a reason to read the terms carefully.
Do Indian SEO agencies require advance payment?
Most bill monthly in advance. Some offer a discount or a waived setup fee for prepaying three months or a year, and a few set a minimum term of 3 to 6 months.
Method and data
- Sample: 30 India-based agencies that publish monthly SEO prices on their own website, across 13 cities including Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Pune, Kolkata, Kochi, Jaipur, Ahmedabad and Guwahati. 24 publish INR prices; 6 publish only USD prices. Directories, marketplaces, software tools and PMN were excluded.
- Collection: each pricing page was read by hand on 8 November 2026 and archived on the Wayback Machine. Prices are recorded as published; GST basis is recorded where stated. No currency conversion is applied.
- Measures: entry plan = cheapest published monthly plan; top plan = most expensive stated monthly plan. "Large metros" = Delhi NCR, Mumbai and Thane, Bengaluru, Chennai, Hyderabad, Pune and Kolkata. GST calculations use 18%.
- How we used AI: AI research tools helped locate pricing pages and summarise them. Every figure was checked against its source page, and the commentary was reviewed and approved by Jahid Hussain.
- Refresh: every 90 days; next update due February 2027.
Change log: 8 Nov 2026, first edition. Corrections or a missing agency: info@paradigmmedianetworks.com. Compare with UK SEO prices or the full SEO pricing index.
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